MultiChoice Group says it plans to discontinue Showmax, it’s streaming platform, as part of a broader review of its digital strategy.
The development comes five months after Canal+ Group, a French TV channel, tookover MultiChoice, the South African pay-TV operator.
In a message to customers dated March 5, the company said the decision to stop operations was taken after a “comprehensive review” by the board, noting that the move is aimed at strengthening its overall digital offering.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the company said.
MultiChoice added that the decision reflects its focus on ensuring “long-term sustainability in an increasingly competitive streaming environment”.
The company, however, said the streaming platform will continue to operate for now and that subscribers will experience no immediate disruption.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” the notice reads.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” the notice reads.
MultiChoice said further details on the shutdown timeline and transition plans will be communicated to subscribers ahead of any changes.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes,” the company said.
“We will share further details well in advance, including timelines and any future steps, should they be required.”
The company also reiterated that streaming remains a central part of its strategy, adding that it will continue investing in content, technology, and partnerships.
“Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers,” MultiChoice said.
Showmax, a subscription video-on-demand platform, was launched in South Africa in August 2015 by MultiChoice.
The streaming platform was set up to compete with global streaming services and respond to growing demand for online entertainment.
Showmax offers movies, series and documentaries streamed over the internet rather than through scheduled television. (TheCable)

