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Oscars to stream exclusively on YouTube from 2029

The Oscars will be shown only on YouTube from 2029, the Academy said Wednesday, in a radical gambit for a movie industry that remains wary of streaming platforms even as viewing habits shift online.

The new five-year deal means Hollywood’s most prestigious awards ceremony will be viewable exclusively online for the first time, ending a decades-long relationship with US broadcaster ABC.

The decision will allow the Academy Awards to reach “the largest worldwide audience possible — which will be beneficial for our Academy members and the film community,” said Academy of Motion Picture Arts and Sciences CEO Bill Kramer and President Lynette Howell Taylor in a statement.

The annual Oscars, which celebrate the year’s top achievements in film and draw the world’s biggest A-list stars, are regularly watched by around 20 million Americans, and millions more globally.

ABC’s latest contract to broadcast the show had been due to end in 2028, with the 100th Academy Awards. The Disney-owned channel will continue to air the Oscars up until then.

But the new deal with Google-owned YouTube represents a bold new direction for the show at a time when audiences increasingly watch all types of content online.

Streamers owned by Silicon Valley firms have lured top talent away from traditional Hollywood studios with massive contracts — despite filmmakers’ concerns that they rarely show movies on the big screen in theaters for extended runs.

Streamers have also gradually gained wider acceptance at the Academy Awards, where Apple won best picture for “CODA” in 2022.

The SAG Awards, another important Hollywood awards gala which recently rebranded as The Actors Awards, have already moved to Netflix.

YouTube accounts for the biggest share of television viewing time in the United States of any streaming platform, dwarfing even Netflix.

“This collaboration will leverage YouTube’s vast reach and infuse the Oscars and other Academy programming with innovative opportunities for engagement while honoring our legacy,” said the Academy statement.

Financial terms of the new Oscars deal were not disclosed.

Industry website Deadline said “the amount that YouTube was willing to pay didn’t make sense for Disney,” citing anonymous insiders.

An ABC Entertainment spokesperson told AFP: “ABC has been the proud home to The Oscars for more than half a century.

“We look forward to the next three telecasts, including the show’s centennial celebration in 2028, and wish the Academy of Motion Picture Arts and Sciences continued success.”

Like Hollywood more broadly, the Oscars have endured a challenging time in recent years, as younger generations’ viewing habits shift.

During the Covid-19 pandemic, Oscars ratings sank as low as 10.4 million.

The most recent Oscars were viewed by 19.69 million people — the highest in five years — as the ceremony was shown live simultaneously on Disney’s streamer Hulu along with ABC.

But the Hulu stream suffered technical glitches that left some viewers unable to see the final prizes.

The Academy Awards telecast regularly topped 40 million just over a decade ago. (Vanguard)

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Disney accuses Google of using AI to engage in copyright infringement on ‘massive scale’

As Disney has gone into business with OpenAI, the Mouse House is accusing Google of copyright infringement on a “massive scale” using AI models and services to “commercially exploit and distribute” infringing images and videos.

On Wednesday evening, attorneys for Disney sent a cease-and-desist letter to Google, demanding that Google stop the alleged infringement in its AI systems.

“Google is infringing Disney’s copyrights on a massive scale, by copying a large corpus of Disney’s copyrighted works without authorization to train and develop generative artificial intelligence (‘AI’) models and services, and by using AI models and services to commercially exploit and distribute copies of its protected works to consumers in violation of Disney’s copyrights,” reads the letter to Google’s general counsel from law firm Jenner & Block on behalf of Disney.

The letter continued, “Google operates as a virtual vending machine, capable of reproducing, rendering, and distributing copies of Disney’s valuable library of copyrighted characters and other works on a mass scale. And compounding Google’s blatant infringement, many of the infringing images generated by Google’s AI Services are branded with Google’s Gemini logo, falsely implying that Google’s exploitation of Disney’s intellectual property is authorized and endorsed by Disney.”

According to the letter, which Variety has reviewed, Disney alleges that Google’s AI systems and services infringe Disney characters including those from “Frozen,” “The Lion King,” “Moana,” “The Little Mermaid,” “Deadpool,” “Guardians of the Galaxy,” “Toy Story,” “Brave,” “Ratatouille,” “Monsters Inc.,” “Lilo & Stich,” “Inside Out” and franchises such as Star Wars, the Simpsons, and Marvel’s Avengers and Spider-Man. In its letter, Disney included examples of images it claims were generated by text prompts in Google’s AI apps, including of Darth Vader

The allegations against Google follows cease-and-desist letters that Disney sent earlier to Meta and Character.AI, as well as litigation Disney filed together with NBCUniversal and Warner Bros. Discovery against AI companies Midjourney and Minimax alleging copyright infringement.

Asked for comment, a Google spokesperson said, “We have a longstanding and mutually beneficial relationship with Disney, and will continue to engage with them. More generally, we use public data from the open web to build our AI and have built additional innovative copyright controls like Google-extended and Content ID for YouTube, which give sites and copyright holders control over their content.”

According to Disney, the company has been raising its concerns with Google for months — but says Google hasn’t done anything in response, and that i anything, Google’s infringement has only increased during that time.

Bob Iger, Disney’s CEO, in an interview with CNBC Thursday, said, “Well, we’ve been aggressive at protecting our IP, and we’ve gone after other companies that have not honored our IP, not respected our IP, not valued it. And this is another example of us doing just that.”

Iger said Disney had been in discussions with Google “basically expressing our concerns” about its AI systems’ alleged infringement. “And ultimately, because we didn’t really make any progress, the conversations didn’t bear fruit, we felt we had no choice but to send them a cease-and-desist [letter].”

Disney’s letter to Google demands that Google “immediately cease further copying, publicly displaying, publicly performing, distributing, and creating derivative works of Disney’s copyrighted characters” in “outputs of Google’s AI Services, including through YouTube’s mobile app, YouTube Shorts and YouTube.” (Variety)