2028 Los Angeles Olympics Archives

The 2028 Los Angeles Olympics has announced its official look, and it’s a blast of bold colors.

The graphic patterns and color palettes will be used to identify everything from credentials to staff uniforms to signage to competition venues and the athletes village.

The concept announced Monday is based on a California superbloom, a phenomenon that occurs every 10-15 years in the spring and results in a vibrant explosion of wildflowers across hills, valleys and deserts.

The LA28 design team studied past Olympic and Paralympic Games, including the 1984 Los Angeles Games, to inspire the look.

The orange Bird of Paradise, the city’s official flower, inspired the primary colors used in the concept as well as the 13 blooms that make up the full Superbloom. Graphics were built on a precise grid, with visual density reduced closest to fields of play to keep athlete focus unimpeded.

“We wanted the look to feel like Los Angeles itself,” Geoff Engelhardt, LA28 head of brand design, said in a statement. “LA is a city of incredible creativity, sitting at the intersection of sport and entertainment, and the Games will bring the world together here in 2028.”

On Monday night at Intuit Dome, where basketball will be played in 2028, fans attending the Los Angeles Clippers game will be greeted by a digital display of the LA28 look on the outdoor plaza’s giant screen. Inside, a video will play unveiling the look. (JapanToday)

FIFA said on Wednesday it hoped all 16 host cities would be “ready” to stage games at the 2026 World Cup finals after US President Donald Trump suggested matches could be moved for security reasons.

“We hope every one of our 16 host cities will be ready to successfully host and fulfil all requirements,” a FIFA spokesperson said.

“Safety and security are the top priorities at all FIFA events worldwide.”

The spokesperson, however, added that, “Safety and security are obviously the government’s responsibility, and they decide what is in the best interest for public safety.”

Trump said Tuesday that FIFA president Gianni Infantino would support moving World Cup games from US cities if necessary.

In September, Trump raised the possibility of moving matches amid his crackdown on Democratic-run cities.

“If somebody is doing a bad job and if I feel there’s unsafe conditions, I would call Gianni, the head of FIFA, who’s phenomenal, and I would say, let’s move it to another location. And he would do that,” Trump told reporters at the White House when asked if games could be moved from Boston, one of the host cities.

“Very easily he would do it,” Trump added.

The US president suggested that, if necessary, events for the 2028 Los Angeles Olympics could also be moved.

Republican Trump’s administration has deployed national guard troops to Democratic-run US cities this year over the objections of local and state leaders, saying they are needed to counter crime and left-wing activism.

Boston is scheduled to host seven games at next year’s World Cup. San Francisco and Seattle are both hosting six matches each at the tournament while Los Angeles is hosting eight.

The United States is staging the World Cup jointly with Mexico and Canada, but will be hosting the bulk of the games in the tournament, which has been expanded to include 48 teams.

Eleven of the 16 host cities are in the United States for the June 11 to July 19 tournament.

Trump earlier this year appointed himself as chairman of a White House task force for the World Cup. (Punch)

Tag: 2028 Los Angeles Olympics

LA28 unveils a bold, superbloom-inspired look for the Los Angeles Olympics

FIFA hopes 2026 World Cup cities will be ready despite Trump’s remarks