{"id":3479,"date":"2026-06-24T12:49:37","date_gmt":"2026-06-24T12:49:37","guid":{"rendered":"https:\/\/tona.today\/?p=3479"},"modified":"2026-06-24T12:49:38","modified_gmt":"2026-06-24T12:49:38","slug":"hollywood-powerhouses-bring-ai-fight-to-europe","status":"publish","type":"post","link":"https:\/\/tona.today\/?p=3479","title":{"rendered":"Hollywood powerhouses bring AI fight to Europe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cate Blanchett brought Hollywood starpower to Brussels on Tuesday as she launched a free tool to give people the right to decide how their image can be used by AI firms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blanchett announced the Human Consent Registry was live at the European Parliament also attended by Hollywood directing heavyweight Steven Soderbergh.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Burna Boy - Higher [Official Music Video]\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/eKzmRnetw-c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The public tool available online will allow anyone to register how they want their identity &#8212; name, image, voice, likeness, movement and\/or other personal attributes &#8212; to be used by artificial intelligence systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They will have three options: allowed, allowed with terms, or prohibited.&#8221;Human consent is not an impediment to progress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Human consent does not diminish the struggles and the joys of technological innovation or inhuman creativity,&#8221; Blanchett said at the event in the parliament&#8217;s library.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She insisted the issue did not just affect public figures like herself, but for anyone who has been photographed &#8220;or simply lived some part of their life online&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The registry has been launched by RSL Media, co-founded by Blanchett, a non-profit organization focused on ensuring consent in AI use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RSL Media hopes AI companies will voluntarily consult the registry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blanchett has been a staunch proponent of protecting rights in the age of generative artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was among over 800 creatives including fellow actor Scarlett Johansson as well as director Guillermo Del Toro, who published an open letter accusing AI giants of &#8220;theft&#8221; in January this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosting Tuesday&#8217;s event was EU lawmaker Eva Maydell who hailed the new tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The registry &#8220;represents an ambitious attempt to turn the principles into practice and make consent more accessible and feasible, to make rights more transparent, and to make trust more scalable&#8221;, Maydell said. <a href=\"https:\/\/japantoday.com\/category\/entertainment\/hollywood-powerhouses-bring-ai-fight-to-europe\">(JapanToday)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cate Blanchett brought Hollywood starpower to Brussels on Tuesday as she launched a free tool to give people the right to decide how their image can be used by AI firms. Blanchett announced the Human Consent Registry was live at the European Parliament also attended by Hollywood directing heavyweight Steven Soderbergh. The public tool available [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[593,2211,3576,3580,3578,748,3582,3581,3579,3577],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-artificial-intelligence","tag-cate-blanchett","tag-european-parliament","tag-eva-maydell","tag-guillermo-del-toro","tag-hollywood","tag-human-consent-registry","tag-rsl-media","tag-scarlett-johansson","tag-steven-soderbergh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hollywood powerhouses bring AI fight to Europe - Tona Today<\/title>\n<meta name=\"description\" content=\"Cate Blanchett brought Hollywood starpower to Brussels on Tuesday as she launched a free tool to give people the right to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tona.today\/?p=3479\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hollywood powerhouses bring AI fight to Europe - 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