{"id":277,"date":"2025-06-18T08:44:00","date_gmt":"2025-06-18T08:44:00","guid":{"rendered":"https:\/\/tona.today\/?p=277"},"modified":"2025-06-17T21:40:10","modified_gmt":"2025-06-17T21:40:10","slug":"warner-bros-discovery-to-split-into-two-companies","status":"publish","type":"post","link":"https:\/\/tona.today\/?p=277","title":{"rendered":"Warner Bros. Discovery to split into two companies"},"content":{"rendered":"\n<p>Warner Bros. Discovery, grappling with declines in its overall business, said Monday it planned to divide the company into two publicly-traded entities, one devoted to streaming and content production and one devoted to traditional television.<\/p>\n\n\n\n<p>Warner Bros. Discovery CEO\u00a0David Zaslav\u00a0will remain as the leader of the streaming-focused entity, while\u00a0Gunnar Wiedenfels, the company\u2019s CFO who has become known for finding new ways to cut old costs, will lead the TV company. The separation is expected to be completed by mid-2026, subject to closing and other conditions, and the bulk of the current company\u2019s debt \u2014 nearly $38 billion \u2013will be assigned to the TV entity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rema - Baby (Is it a Crime) [Official Video]\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/MsZhYgo9MoA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cBy operating as two distinct and optimized companies in the future, we are empowering these iconic brands with the sharper focus and strategic flexibility they need to compete most effectively in today\u2019s evolving media landscape,\u201d Zaslav said in a statement.<\/p>\n\n\n\n<p>The company is emulating a strategy recently put into place by rival Comcast. That conglomerate is breaking up NBCUniversal, with plans to place the bulk of its cable networks in<a href=\"https:\/\/variety.com\/2025\/tv\/news\/versant-comcast-spinco-spinoff-1236388742\/\">\u00a0a <\/a>new publicly-traded spinoff called Versant\u00a0while keeping its broadcast and streaming assets under the better-known entity, NBC.<\/p>\n\n\n\n<p>Warner has had to contend with many obstacles\u00a0since being formed by the combination of AT&amp;T\u2019s WarnerMedia \u2014 the company once known as Time Warner \u2014 and the former Discovery Communications, Under Zaslav, Warner has fiddled with streaming strategies and deprived top cable networks of TNT and TBS of the original content they need to flourish.\u00a0Warner recently lost long-held rights to televise NBA games, a contract that gave its networks a major sporting franchise that drew large crowds on the regular. And it has written down the value of its cable properties.<\/p>\n\n\n\n<p>Warner has recently appeared to find some rhythm. The Max service has developed solid audiences for programs including \u201cThe Pitt\u201d and \u201cWhite Lotus,\u201d and the company has recently articulated a strategy of targeting audiences interested in premium content, rather than a broader crowd. And Warner has struck new distribution deals with cable and satellite companies that call for what are seen internally as favorable terms, despite the loss of the NBA.<\/p>\n\n\n\n<p>The streaming company will encompass the Warner TV and movie studios, HBO and HBO Max and a games and experiences division. The company will focus on building out the HBO Max streaming service and investing in programming. Meanwhile, the TV company will include Warner\u2019s TV networks around the world along with specific digital brands tied to the TV entities, including Discovery+, Bleacher Report and CNN\u2019s new streaming products.<\/p>\n\n\n\n<p>Warner\u2019s move is likely to spur new speculation about potential consolidation in the media sector. Part of the strategy behind Comcast\u2019s Versant is its ability to do deals. Paramount Global, owner of CBS, is also under financial pressure and may have to consider new rounds of cost cutting if it cannot consummate a deal it has in place to be acquired by Skydance Media.<\/p>\n\n\n\n<p>During an investor call Monday, executives suggested the two companies might continue to be aligned. Ad sales may represent both sides of the split, executives said, and sports, while being placed with the TV company, will likely continue to stream on HBO Max for the foreseeable future, though those plans could change as the two companies plot their own strategies in the future. \u201cThe U.S. sports rights will reside at the global networks, and its management team will determine how best to monetize the streaming and digital rights over time,\u201d Wiedenfels said. <a href=\"https:\/\/variety.com\/2025\/tv\/news\/warner-bros-discovery-split-two-companies-streaming-tv-1236423250\/\">(Variety)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. Discovery, grappling with declines in its overall business, said Monday it planned to divide the company into two publicly-traded entities, one devoted to streaming and content production and one devoted to traditional television. Warner Bros. Discovery CEO\u00a0David Zaslav\u00a0will remain as the leader of the streaming-focused entity, while\u00a0Gunnar Wiedenfels, the company\u2019s CFO who has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[374,372,375,373,377,376,378,371],"class_list":["post-277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-comcast","tag-david-zaslav","tag-discovery-communications","tag-gunnar-wiedenfels","tag-hbo","tag-hbo-max","tag-paramount-global","tag-warner-bros-discovery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warner Bros. Discovery to split into two companies - Tona Today<\/title>\n<meta name=\"description\" content=\"Warner Bros. 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