{"id":1753,"date":"2025-11-18T07:07:00","date_gmt":"2025-11-18T07:07:00","guid":{"rendered":"https:\/\/tona.today\/?p=1753"},"modified":"2025-11-17T22:09:37","modified_gmt":"2025-11-17T22:09:37","slug":"disney-has-huge-opportunity-in-games-and-will-tap-into-ai-based-user-generated-content-ceo-iger-says","status":"publish","type":"post","link":"https:\/\/tona.today\/?p=1753","title":{"rendered":"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says"},"content":{"rendered":"\n<p>Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the chaotic but oh-so-adorable alien from \u201cLilo &amp; Stitch\u201d you can share with your friends?<\/p>\n\n\n\n<p>Disney+, which is in the process of\u00a0merging with Hulu into a unified platform, is preparing \u201cthe biggest and the most significant changes from a product perspective\u201d since the streaming service launched in late 2019, according to CEO\u00a0Bob Iger, speaking on the media giant\u2019s September quarter earnings call Thursday.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fireboy DML - iseoluwa (Official Video)\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/jhR7EtqJ4LE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Iger then sketched out Disney+\u2019s future roadmap \u2014 which could include games, commerce and AI user generated content. The big vision, he said, \u201cparticularly with the deployment of AI,\u201d is to be able to leverage Disney+ \u201cas a portal to all things Disney.\u201d<\/p>\n\n\n\n<p>\u201cThere\u2019s an opportunity to use it as an engagement engine for people who want to go to our theme parks, want to stay at our hotels, want to enjoy our cruises, our cruise ships,\u201d said Iger. \u201cAnd obviously, there\u2019s a huge opportunity for games.\u201d He cited Disney\u2019s $1.5 billion investment in Epic Games, the company behind \u201cFortnite,\u201d and while\u00a0the games and experiences developed under the partnership\u00a0\u201cwill largely be on their platform,\u201d the Epic pact \u201cgives us an opportunity to integrate a number of game-like features into Disney+.\u201d<\/p>\n\n\n\n<p>Iger, on a roll, continued, \u201cThe other thing that we\u2019re really excited about that AI is going to give us the ability to do is to provide users at Disney+ with a much more engaged experience, including the ability for them to create user generated content and to consume user generated content, mostly short form from others.\u201d<\/p>\n\n\n\n<p>\u201cThere are great opportunities in terms of our collection of data and our mining of data,\u201d Iger told analysts. \u201cAnd I\u2019d say above all else, there\u2019s phenomenal opportunities to deploy AI across our direct-to-consumer platforms, both to provide tools that make the platforms more dynamic and more sticky with consumers, but also give consumers the opportunity to create on our platforms.\u201d<\/p>\n\n\n\n<p>Needless to say, any AI features the Mouse House lights up on Disney+ would likely be confined within a very strict sandbox. Iger said Disney execs have had \u201csome interesting conversations with some of the AI companies, and I would characterize some of them as quite productive conversations as well, seeking to not only protect the value of our IP and of our creative engines, but also to seek opportunities for us to use their technology to create more engagement with consumers. And we feel encouraged by some of the discussions that we\u2019re having.\u201d<\/p>\n\n\n\n<p>Iger didn\u2019t identify which AI companies Disney has spoken to. But, he said, \u201cIt\u2019s obviously imperative for us to protect our IP using with this new technology, and we\u2019ve been pretty engaged on that subject with a number of entities, and I\u2019m hopeful that ultimately we\u2019ll be able to reach some agreement with the industry or companies\u201d that would \u201creflect our need to protect the IP.\u201d<\/p>\n\n\n\n<p>On that front, this year Disney began actively engaged in legal action against AI companies that it alleges had infringed its copyrights. Disney, together with NBCUniversal and Warner Bros. Discovery,\u00a0has sued Midjourney\u00a0and\u00a0Chinese AI company MiniMax, seeking to recover monetary damages and injunctions to block the alleged infringement.<\/p>\n\n\n\n<p>Beyond using AI for content production and for features in products like Disney+, the company sees opportunities in terms of increasing efficiency by deploying AI across the enterprise \u201cas we engage with our cast members and our our employees, but also our guests and our customers.\u201d <a href=\"https:\/\/variety.com\/2025\/digital\/news\/disney-plus-games-ai-ugc-bob-iger-1236581092\/\">(Variety)<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the chaotic but oh-so-adorable alien from \u201cLilo &amp; Stitch\u201d you can share with your friends? Disney+, which is in the process of\u00a0merging with Hulu into a unified platform, is preparing \u201cthe biggest and the most significant changes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[593,2217,153,2216,208,209,62,235],"class_list":["post-1753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-artificial-intelligence","tag-bob-iger","tag-disney","tag-disney-2","tag-epic-games","tag-fortnite","tag-games","tag-hulu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says - Tona Today<\/title>\n<meta name=\"description\" content=\"Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tona.today\/?p=1753\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says - Tona Today\" \/>\n<meta property=\"og:description\" content=\"Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tona.today\/?p=1753\" \/>\n<meta property=\"og:site_name\" content=\"Tona Today\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T07:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tona.today\/wp-content\/uploads\/2025\/11\/disneyplus-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tona.Today\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tona.Today\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753\"},\"author\":{\"name\":\"Tona.Today\",\"@id\":\"https:\\\/\\\/tona.today\\\/#\\\/schema\\\/person\\\/76420356652545dc8fd331a11f052477\"},\"headline\":\"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says\",\"datePublished\":\"2025-11-18T07:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tona.today\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tona.today\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/disneyplus-logo.jpg\",\"keywords\":[\"artificial intelligence\",\"Bob Iger\",\"Disney\",\"Disney+\",\"Epic Games\",\"Fortnite\",\"games\",\"Hulu\"],\"articleSection\":[\"Entertainment\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tona.today\\\/?p=1753#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753\",\"url\":\"https:\\\/\\\/tona.today\\\/?p=1753\",\"name\":\"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says - Tona Today\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tona.today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tona.today\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/disneyplus-logo.jpg\",\"datePublished\":\"2025-11-18T07:07:00+00:00\",\"description\":\"Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tona.today\\\/?p=1753\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753#primaryimage\",\"url\":\"https:\\\/\\\/tona.today\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/disneyplus-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/tona.today\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/disneyplus-logo.jpg\",\"width\":1400,\"height\":1050},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tona.today\\\/?p=1753#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tona.today\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tona.today\\\/#website\",\"url\":\"https:\\\/\\\/tona.today\\\/\",\"name\":\"Tona Today\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/tona.today\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tona.today\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tona.today\\\/#organization\",\"name\":\"Tona Today\",\"url\":\"https:\\\/\\\/tona.today\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tona.today\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tona.today\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-cropped-Your-paragraph-text-1.jpg\",\"contentUrl\":\"https:\\\/\\\/tona.today\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-cropped-Your-paragraph-text-1.jpg\",\"width\":500,\"height\":117,\"caption\":\"Tona Today\"},\"image\":{\"@id\":\"https:\\\/\\\/tona.today\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tona.today\\\/#\\\/schema\\\/person\\\/76420356652545dc8fd331a11f052477\",\"name\":\"Tona.Today\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/caa7d2f1284ad52494d77a04b46fce0d6bf1fe423c5ef2a52e1d3c44ff2fad10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/caa7d2f1284ad52494d77a04b46fce0d6bf1fe423c5ef2a52e1d3c44ff2fad10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/caa7d2f1284ad52494d77a04b46fce0d6bf1fe423c5ef2a52e1d3c44ff2fad10?s=96&d=mm&r=g\",\"caption\":\"Tona.Today\"},\"sameAs\":[\"https:\\\/\\\/tona.today\"],\"url\":\"https:\\\/\\\/tona.today\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says - Tona Today","description":"Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tona.today\/?p=1753","og_locale":"en_US","og_type":"article","og_title":"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says - Tona Today","og_description":"Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the","og_url":"https:\/\/tona.today\/?p=1753","og_site_name":"Tona Today","article_published_time":"2025-11-18T07:07:00+00:00","og_image":[{"width":1400,"height":1050,"url":"https:\/\/tona.today\/wp-content\/uploads\/2025\/11\/disneyplus-logo.jpg","type":"image\/jpeg"}],"author":"Tona.Today","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tona.Today","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tona.today\/?p=1753#article","isPartOf":{"@id":"https:\/\/tona.today\/?p=1753"},"author":{"name":"Tona.Today","@id":"https:\/\/tona.today\/#\/schema\/person\/76420356652545dc8fd331a11f052477"},"headline":"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says","datePublished":"2025-11-18T07:07:00+00:00","mainEntityOfPage":{"@id":"https:\/\/tona.today\/?p=1753"},"wordCount":635,"commentCount":0,"publisher":{"@id":"https:\/\/tona.today\/#organization"},"image":{"@id":"https:\/\/tona.today\/?p=1753#primaryimage"},"thumbnailUrl":"https:\/\/tona.today\/wp-content\/uploads\/2025\/11\/disneyplus-logo.jpg","keywords":["artificial intelligence","Bob Iger","Disney","Disney+","Epic Games","Fortnite","games","Hulu"],"articleSection":["Entertainment"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tona.today\/?p=1753#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tona.today\/?p=1753","url":"https:\/\/tona.today\/?p=1753","name":"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says - Tona Today","isPartOf":{"@id":"https:\/\/tona.today\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tona.today\/?p=1753#primaryimage"},"image":{"@id":"https:\/\/tona.today\/?p=1753#primaryimage"},"thumbnailUrl":"https:\/\/tona.today\/wp-content\/uploads\/2025\/11\/disneyplus-logo.jpg","datePublished":"2025-11-18T07:07:00+00:00","description":"Ready to play a game starring Stitch on\u00a0Disney+? Or maybe create some kind of personalized, AI-animated version of the","breadcrumb":{"@id":"https:\/\/tona.today\/?p=1753#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tona.today\/?p=1753"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tona.today\/?p=1753#primaryimage","url":"https:\/\/tona.today\/wp-content\/uploads\/2025\/11\/disneyplus-logo.jpg","contentUrl":"https:\/\/tona.today\/wp-content\/uploads\/2025\/11\/disneyplus-logo.jpg","width":1400,"height":1050},{"@type":"BreadcrumbList","@id":"https:\/\/tona.today\/?p=1753#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tona.today\/"},{"@type":"ListItem","position":2,"name":"Disney+ has \u2018huge opportunity\u2019 in games and will tap into AI-based user generated content, CEO Iger says"}]},{"@type":"WebSite","@id":"https:\/\/tona.today\/#website","url":"https:\/\/tona.today\/","name":"Tona Today","description":"","publisher":{"@id":"https:\/\/tona.today\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tona.today\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tona.today\/#organization","name":"Tona Today","url":"https:\/\/tona.today\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tona.today\/#\/schema\/logo\/image\/","url":"https:\/\/tona.today\/wp-content\/uploads\/2025\/05\/cropped-cropped-Your-paragraph-text-1.jpg","contentUrl":"https:\/\/tona.today\/wp-content\/uploads\/2025\/05\/cropped-cropped-Your-paragraph-text-1.jpg","width":500,"height":117,"caption":"Tona Today"},"image":{"@id":"https:\/\/tona.today\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tona.today\/#\/schema\/person\/76420356652545dc8fd331a11f052477","name":"Tona.Today","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/caa7d2f1284ad52494d77a04b46fce0d6bf1fe423c5ef2a52e1d3c44ff2fad10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/caa7d2f1284ad52494d77a04b46fce0d6bf1fe423c5ef2a52e1d3c44ff2fad10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/caa7d2f1284ad52494d77a04b46fce0d6bf1fe423c5ef2a52e1d3c44ff2fad10?s=96&d=mm&r=g","caption":"Tona.Today"},"sameAs":["https:\/\/tona.today"],"url":"https:\/\/tona.today\/?author=2"}]}},"brizy_media":[],"_links":{"self":[{"href":"https:\/\/tona.today\/index.php?rest_route=\/wp\/v2\/posts\/1753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tona.today\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tona.today\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tona.today\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tona.today\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1753"}],"version-history":[{"count":1,"href":"https:\/\/tona.today\/index.php?rest_route=\/wp\/v2\/posts\/1753\/revisions"}],"predecessor-version":[{"id":1755,"href":"https:\/\/tona.today\/index.php?rest_route=\/wp\/v2\/posts\/1753\/revisions\/1755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tona.today\/index.php?rest_route=\/wp\/v2\/media\/1754"}],"wp:attachment":[{"href":"https:\/\/tona.today\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tona.today\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tona.today\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}